Info
London, United Kingdom | Published on: June 19, 2014
Social media pitch
Dutch startup @LabWerkNL opens new office in London #iBeacon #mApp #LDNTechWeek http://pr.co/p/001p3a
Summary
LabWerk, the Dutch based tech start-up responsible for developing Europe’s first mobile app solution using Apple's new iBeacon technology for museums and galleries, has opened a new office in London. LabWerk experienced a surge in enquiries about mApp, the app for museums and galleries internationally including the UK. It prompted the decision to open an office in London. LabWerk is currently building partnerships in Australia, Italy, Norway and Mexico while also working on a new indoor-positioning platform, Pozizi, which is scheduled for launch in September.
Details

LabWerk, the Dutch based tech start-up responsible for developing Europe’s first mobile app solution using Apple's new iBeacon technology for museums and galleries, has opened a new office in London.

Coming just 6 months after the company was founded in The Netherlands, LabWerk CEO and co-founder, Floris Boekel, explains that expansion was an easy decision following the international attention their mobile museum content delivery and visitor engagement platform has received. "Since the first implementation of mApp earlier this year, and it's subsequent commercial release, we have received a large number of enquires about our product, including many requests from the UK. It created the need to open an office in this market and be closer to our customers.”

“London is one of the world’s prestigious cultural centres and the most important technology centre in Europe making it a natural fit for LabWerk as we use the latest technology to help museums deliver an engaging and educational visitor experience,” said Jelger Groenland, Managing Director of LabWerk UK. “London is the capital of art and innovation and we are thrilled to be at the heart of it".

Groenland explains the company has a great set of products and solutions which will now actively be introduced to the UK market, namely mApp, LabWerk’s “museum solution which offers a personalised and unique visitor experience though the use of location aware content, indoor positioning, and gamification tools to boost visitor engagement.”

The founders of LabWerk seem to have jumped on an unstoppable train since deciding to build applications which utilise iBeacon technology. They are currently building partnerships in Australia, Italy, Norway and Mexico while also working on a new indoor-positioning platform, Pozizi, which is scheduled for launch in September.

For more information about LabWerk and its activities in the UK, visit labwerk.com, email Jelger Groenland via jelger@labwerk.com or phone +44 7455550507.

Quotes
London is one of the world’s prestigious cultural centres and the most important technology centre in Europe making it a natural fit for LabWerk as we use the latest technology to help museums deliver an engaging and educational visitor experience.

— Jelger Groenland, Managing Director LabWerk UK
Since the first implementation of mApp earlier this year, and it's subsequent commercial release, we have received a large number of enquires about our product, including many requests from the UK. It created the need to open an office in this market and be closer to our customers.

— Floris Boekel, CEO LabWerk
Videos