Info
Amsterdam, The Netherlands | Published on: January 23, 2014
Social media pitch
Theme park Fluwel's Tulpenland introduces a mobile guide with #iBeacon technology. http://pr.co/p/001h6x
Summary
A European first: The Dutch theme park Fluwel's Tulpenland has announced the creation of an app which gives information relating to what visitors are seeing on their mobile device they progress through the park. This unique experience uses the latest iBeacon technology from Apple and is being developed by Dutch agency LabWerk.
Details

New Amsterdam start-up LabWerk and tulip based tourist attraction, Fluwel’s Tulpenland in Sint Maartensvlotbrug, North Holland, have joined forces to revolutionize the theme park experience. Through the use of iBeacon Bluetooth technology LabWerk will work with Fluwel’s Tulpenland to place a number of beacons around the park which will trigger messages to appear on the mobile device of visitors during their visit.

Marije van den Hoek from Fluwel’s Tulpenland said “this is an exciting time to attract more visitors and grow our park. As far as we know, we are the first tourist attraction in The Netherlands, and even all of Europe, to use this technology.

“We’re looking forward to implementing this new way of sharing the story of the tulip. We see iBeacon technology as a great way to engage with our visitors, particularly those of a younger age, who can be quite difficult to connect with”.

With iBeacon technology, visitors will be able to access greater information in more formats. “We have always been limited by the type and amount of information that currently accompanies our displays. With the LabWerk app we will be able to offer this content in a more engaging way” van de Hoek said. “We’re looking forward incorporating the use of video, audio and adding further depth to our information for those visitors who would like to know the story of the tulip in more detail”.

CEO of LabWerk, Floris Boekel, said that this is a great kick-off project for the company. “We couldn’t be more excited to start working with Fluwel’s Tulpenland. iBeacons, and LabWerk’s all-in-one app platform, are the perfect solution for delivering each part of the tulip story to visitors as they make their way through the park” he said.

“This is just the start of what we can do with iBeacon technology. The future for location-based content delivery and on-site navigation is very exiting” Boekel said.

The iBeacon technology will be ready for use by visitors to Fluwel's Tulpenland from April 2014.


About LabWerk

LabWerk is an Amsterdam based start-up creating innovative applications using iBeacon technology. Our platform connects the on- and off-line worlds, enabling companies to communicate with their customers when they are visiting your business. LabWerk’s all-in-one platform enables a unique user experience through localized content delivery, accurate indoor navigation, contactless payments, and services like foot traffic tracking and on-site customer behaviour analytics. For more information, visit www.labwerk.com

About Fluwel’s Tulpenland

Uncover the history of the tulip from its origins in the savage mountain wilderness of the Himalaya to modern day nursery practices and machinery. Fluwel’s Tulpenland is an educational experience for young and old, sharing the true story behind the tulip, located in the heart of the Northern Dutch bulb fields. Fluwel’s Tulpenland is open daily from April through to the end of October from 10.00 am to 6.00 pm. Entrance to the educational forest is €7,50 per person, with family and group packages available. For more information, visit www.fluwelstulpenland.com

Quotes
iBeacons, and LabWerk’s all-in-one app platform, are the perfect solution for delivering each part of the tulip story to visitors as they make their way through the park.

— Floris Boekel, LabWerk CEO
We have always been limited by the type and amount of information that currently accompanies our displays. With the LabWerk app we will be able to offer this content in a more engaging way.

— Marije van den Hoek, Fluwel’s Tulpenland